Recently on our Facebook page I asked what sort of articles you’d like to see on the blog, & several people asked asked for more helpful advice for roleplayers & game owners. Elena (who runs her own roleplaying site “Before the Mast”) volunteered to write us this article. She talks about a game as a “site”, but this is totally relevant if your game is part of a larger site, like games on OngoingWorlds.
How to write a newsletter for your site
The marketing concepts would tell you that newsletters are one of the least expensive – and most effective – public relations tools that exist for drawing attention to a website. I’d say it is very valid for the RPG world too, as it happens on sites. Read More
This article was written by Elena Vasilescu.
My site, “Before the Mast”, has just turned three years old. In a world where many RPGs are created on a whim, going belly up before their half year anniversary, each new year a RPG is marking is a reason for celebration. Therefore, anniversary celebrations, events of all kind and prizes are the subject of my present article.
I had seen, on resource sites, several people asking “my site’s first anniversary is approaching. How should I celebrate it? What can I do?” Read More
Maybe other people who have studies in Communication and PR would approach it from another side, and I am curious to see how they see it too. But as an economist who has learnt management and marketing in Uni, I believe in applying as many marketing and management concepts to managing a RPG. Yes, RPGs are not profit yielding, but this is the only main difference. In truth, most concepts applying to small businesses and non profit organisations do apply to it.